Daily Marketer

Ad Copy Counter

Check every headline, description and primary text against the real limits for Meta, Google, TikTok, LinkedIn, Reddit and X/Twitter, and see where each platform cuts your copy off before you launch.

How to use it

  1. Pick the platform and ad format you're writing for.
  2. Type or paste your copy. Counts update as you type.
  3. Fix anything red (over the limit) or orange (gets cut off).
  4. Export the finished copy as a CSV for your ads manager or a handoff.
This is example copy for a made-up brand. Clear it and type your own.

Related guides

Ad copy character limits for every platform (2026)6 min readEvery ad image size for 2026: Meta, Google, X, Twitch and Reddit7 min readWhy GA4 counts your paid social as organic, and how to fix it6 min read

Questions

What's the difference between red and orange?

Red means the platform won't accept the text; it's over a hard limit. Orange means the ad will run, but the text gets cut off or collapsed behind "See more" in some placements.

Why don't Meta fields turn red?

Meta publishes recommended lengths per placement, not hard caps. Longer text still runs, but it gets truncated, so this tool only warns in orange.

How does X/Twitter count characters?

Each link counts as 23 characters no matter how long it is. Most emoji and Chinese, Japanese and Korean characters count as 2.

How does Google count characters?

Most characters count as 1. Double-width characters, such as Chinese, Japanese and Korean, count as 2.

Is my copy saved or sent anywhere?

Your drafts stay in this browser only. Nothing is uploaded.

Limit sources

Limits checked September 2026. Platforms change them, so confirm in each ads manager before launch.